Yet fundraising cuts horizontally across an organization, touching virtually every aspect of its work. And, in order to raise money effectively, you can’t simply work hard at fundraising, you must also work hard at creating the right environment – the enabling ecology – for fundraising to thrive.
Fundraising’s enabling ecology approach suggests that the sustainability of your fundraising program depends on the strength, interconnectedness and balance of each of the approach’s four elements: strategies, infrastructure, culture and principles. And you must purposefully plan for each if you want to have the full involvement of your organization and ultimately raise more money. [Read more…]